DISQUS

Chelvis · 1 year ago

The only thing genius about the way this was handled was how swiftly they pulled the Seinfeld ads.

From a branding perspective, this is a disaster. I know! Let's reveal to the whole world how much the Mac ads bother us by hitting head on that they stereotyped us!

The Apple ads ran their course years ago. But Apple is the big winner here. Now they know MSFT was pissed. And now all the watchers of the MSFT ads know that too.
schneidermike · 1 year ago

The apple ads must be effective, either in moving the sales needle or getting into the subconscious of Microsoft ad execs. Either way Microsoft has changed the way that I look at the Mac ads and you have to admit that this was a pretty effective use of social buzz for them.
schneidermike · 1 year ago

Also, I think you're giving a corporate giant too much credit. Have you ever known one to move "swiftly" on a national campaign? This was planned.
applematters · 1 year ago

Apple Mattera agrees with you.... http://www.applematters.com/article/microsoft-k...