Digital Before Digital - Latest Comments in Microsoft Seinfeld Ads Were Pure Genius

Re: Microsoft Seinfeld Ads Were Pure Genius

applematters — Thu, 25 Sep 2008 11:56:38 -0000

Apple Mattera agrees with you.... http://www.applematters.com/article/microsoft-k...

Re: Microsoft Seinfeld Ads Were Pure Genius

themichaelschneider — Thu, 25 Sep 2008 10:51:24 -0000

Also, I think you're giving a corporate giant too much credit. Have you ever known one to move "swiftly" on a national campaign? This was planned.

Re: Microsoft Seinfeld Ads Were Pure Genius

themichaelschneider — Thu, 25 Sep 2008 09:24:10 -0000

The apple ads must be effective, either in moving the sales needle or getting into the subconscious of Microsoft ad execs. Either way Microsoft has changed the way that I look at the Mac ads and you have to admit that this was a pretty effective use of social buzz for them.

Re: Microsoft Seinfeld Ads Were Pure Genius

Chelvis — Thu, 25 Sep 2008 08:54:03 -0000

The only thing genius about the way this was handled was how swiftly they pulled the Seinfeld ads.

From a branding perspective, this is a disaster. I know! Let's reveal to the whole world how much the Mac ads bother us by hitting head on that they stereotyped us!

The Apple ads ran their course years ago. But Apple is the big winner here. Now they know MSFT was pissed. And now all the watchers of the MSFT ads know that too.