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- In most organizations, all of the above should have access to social media. Social media is, as said, a communication tool. A telephone is also a communication tool. Would you leave your marketing,...
- Mike, the problem seems to be that who owns social media is not fading as an issue but instead just heating up. Early on the debate was between marketing and IT, which was really a debate about...
- Social media is the consumer interacting with the media, which goes way beyond customer service, of course. Just look at PTwitty TV, for example. Diddy has almost 1 million Twitter followers of...
- Hi Mike, Customer service is certainly not the ONLY social media touchpoint - not by a long shot. I don't think anyone on the panel would hold the viewpoint that social media is the domain of...
- I agree with Mike, Customer Service is not the place for any form of pre-sell communication. The damage control case studies has overwhelmed common sense. Relationships are what makes sales close,...
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re: @chrisbrogan’s tweet:
chrisbrogan Is Twitter an intern-level responsibility for a business? http://tinyurl.com/5u75pe . Look@comments
Like anything with Twitter, the more transparent you are, the better. It depends on the social media related goals of th ... Continue reading »
chrisbrogan Is Twitter an intern-level responsibility for a business? http://tinyurl.com/5u75pe . Look@comments
Like anything with Twitter, the more transparent you are, the better. It depends on the social media related goals of th ... Continue reading »
10 months ago
10 months ago
The only opportunity I see for an intern level person to 'help out' with Twitter for a company is as a case manager for customer service issues. Again, they should be at least as skilled as the top 10% of your customer service agents overall. The stakes are higher and more public when dealing with angry Twitter users.