http://themichaelschneider.disqus.com/enSat, 23 Aug 2008 16:09:34 -0000http://www.themichaelschneider.com/socialmedia/should-an-intern-operate-your-corporate-twitter-account/61/#comment-1903560If Twitter is an intern level responsibility the company does not understand this new channel of communication. The voice of your company needs to be informed, articulate and consistent with overall brand voice of the company. Interacting with customers is going to present opportunities for conversation and learning and you need a strong person moderating that flow to get the most value. <br><br>The only opportunity I see for an intern level person to 'help out' with Twitter for a company is as a case manager for customer service issues. Again, they should be at least as skilled as the top 10% of your customer service agents overall. The stakes are higher and more public when dealing with angry Twitter users.Matt RogersSat, 23 Aug 2008 16:09:34 -0000http://www.themichaelschneider.com/socialmedia/should-an-intern-operate-your-corporate-twitter-account/61/#comment-1903558Michael, shoot me an email if you will and I can elaborate a bit further on our plans.Brooks BrownThu, 21 Aug 2008 10:35:15 -0000