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- In most organizations, all of the above should have access to social media. Social media is, as said, a communication tool. A telephone is also a communication tool. Would you leave your marketing,...
- Mike, the problem seems to be that who owns social media is not fading as an issue but instead just heating up. Early on the debate was between marketing and IT, which was really a debate about...
- Social media is the consumer interacting with the media, which goes way beyond customer service, of course. Just look at PTwitty TV, for example. Diddy has almost 1 million Twitter followers of...
- Hi Mike, Customer service is certainly not the ONLY social media touchpoint - not by a long shot. I don't think anyone on the panel would hold the viewpoint that social media is the domain of...
- I agree with Mike, Customer Service is not the place for any form of pre-sell communication. The damage control case studies has overwhelmed common sense. Relationships are what makes sales close,...
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During my first year at the agency, I had the pleasure of working with strategic mastermind, Justin Holloway, now with Dye, Holloway, Murray in London. We were working on a pitch and he was explaining the brand identity of Trader Joe’s. He summarized it as a company that sort
... Continue reading »
1 year ago
As for the sizes running snug, Zara hails from the land of tapas, not Twinkies and Velveeta....maybe they are trying to change the world! Quickly!
8 months ago
detail without making any of the fashion over-the-to
7 months ago